01
Split by risk rather than an arbitrary percentage.
A useful split isolates points where the project can change direction. Site structure and visual direction may need decisions before integration. Strategy may move from audit and recommendation to activation. A product may move from design to development.
The aim is to avoid committing all production before a decision that should have happened earlier, rather than adding payments.
02
Each stage should explain what it covers.
Present the milestone as a work phase: what you will do, what the client sees at the end and what permits the next stage. The client understands the payment step and why it does not automatically cover the entire project.
The configured provider processes payment. Dealokr makes the relevant status visible without holding funds or promising their availability.
03
Keep a real decision point between phases.
At a milestone’s end, the client should be able to approve, request an agreed revision or decide not to start the next phase. This makes the split credible and supports discussion before cost or timing increases.
If a request creates a new result, make it an explicit phase rather than fitting an extra project into an already approved stage.
04
Distinguish milestones, approval and final delivery.
A review version can support a decision without being the complete handoff. Source files, access or final assets may require a distinct step in the deal.
This detail is especially useful for design, development, strategy, content, no-code and marketing services.
