01
Separate the objective from the promise.
Marketing performance depends on factors beyond one provider. Be precise about the work, evidence and decisions you can deliver.
Keep the outcome, relevant version and next step attached to the same deal record.
02
Use approval to unlock production.
Make the client decision visible before expanding a direction into more assets or channels.
Keep the outcome, relevant version and next step attached to the same deal record.
03
Treat access and configuration as handoff items.
Name every file, account, permission and document included at the end of the phase.
Keep the outcome, relevant version and next step attached to the same deal record.
