01
Define the review target before the client opens the link.
A client cannot give useful feedback if they do not know what they are meant to validate. Introduce the version, the intended deliverable, and the decisions that are open. For a website that may be content, desktop layout, mobile behaviour, or a specific conversion path; for a brand, it may be the chosen route and agreed applications.
The goal is not to force a fast “yes.” It is to give the client enough context to make a real decision without reopening every previous exploration.
02
Ask for revisions that can become work.
A revision request is most helpful when it points to a version, a location or element, the desired change, and the reason it matters. “I do not like it” starts a conversation; “replace this headline because it no longer matches the agreed offer” gives you an action to assess.
If a request changes the outcome, audience, format, or amount of work, keep that distinction visible. A well-run approval workflow protects the relationship by making a new request discussable before it becomes unpaid delivery.
03
Make validation a separate event from final access.
Validation says the client accepts the agreed review version. Final handoff says which final, source, or reference files become available next. They may happen close together, but treating them as separate steps prevents unclear situations where a client has every asset before either side can tell what was accepted.
Dealokr stores the operational decision and proof trail. Any actual external file access still depends on the relevant provider permissions.
Dealokr