Why this matters
A practical approach to client approval.
Approval is more reliable when the client knows exactly what they are approving.
What to write before the work moves
Share a reviewable version, name the criteria, the decision-maker and the deadline for a consolidated response.
The boundary to keep visible
Do not confuse a general positive reaction with a clear approval of the agreed deliverable.
Operational example
Client approval: a request that calls for a decision
When sending work, avoid “tell me what you think.” Prefer: “Can you approve the three listed items by Tuesday?” Include the link, version number and what approval unlocks. The client knows what to do; you know which record to keep.
- Name the exact version submitted for approval.
- List criteria to check, not a broad request for feelings.
- State the next step that follows approval.

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